COVID-19 isn’t entirely behind us, but everyday life has largely resumed a semblance of normalcy and most Americans are back to living as they did before the pandemic. That is not to say we will be resuming all our pre-pandemic lifestyles and habits.
COVID-19 forced many changes upon us, some of which we are eager to ditch (e.g. virtual Happy Hours) and others that will stick to some degree (e.g. teleworking). For large retailers, understanding what pandemic-induced changes in shopping habits will stick with their customers is critical to planning the path forward.
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