19 Dec, 2023 Taylornomics: Did a 34-Year-old Singer-songwriter Save the U.S from a Recession? By Andrew Gerrard Earlier this year the Wall Street Journal coined the phrase “Taylornomics” in response to Taylor Swift's impact on the U.S economy.In...
09 Aug, 2023 The Quiet Life: Beware of the Beige Influencer By Andrew Gerrard Beware of the beige influencer, ran a headline in The Guardian recently about the rise of content on social media that promotes a more...
25 Jul, 2023 Barbie vs Oppenheimer? Nudge Theory Explained By Andrew Gerrard Manchester City Council recently installed a series of bins in Piccadilly that allow people to vote on divisive subjects in the hopes of...
07 Jul, 2023 Email: It Was Acceptable in the 80s By Andrew Gerrard In what might be the world’s worst kept secret (it’s probably sitting in your inbox somewhere) research indicates that no one is reading...
19 Jun, 2023 Unmasking the Keyboard Warrior By Andrew Gerrard Perhaps not his original intention but Phil Jones provides an unlikely source to remind us that social media users are not representative...
07 Oct, 2022 Will the Real Bruce Willis Please Stand Up By Andrew Gerrard Bruce Willis has hit the headlines as of late after a deepfake studio used 34,000 images of the actor in order to create a “digital twin”...
15 Sep, 2022 Influencers Facing Redundancy By Andrew Gerrard It’s not just the accountants who will be supposedly replaced by Robots in 2030. Influencers from across major platforms such as TikTok,...
07 Sep, 2022 Bend it like Beckham? Terms and Conditions Apply By Andrew Gerrard The most watched sporting event on the planet is due to return to our screens in Q4 after it’s traditional four year furlough....